Privacy policy

Last updated: 4 November 2026

This policy explains how Laidback Apparel Limited, trading as laidback london (“we”, “us” or “our”), collects and uses personal information when you visit laidbacklondon.com, make a purchase or contact us.

It applies to our customers and website visitors in the United Kingdom, European Union, United States and other countries. Your rights may vary depending on the laws that apply to you.

WHO WE ARE

Laidback Apparel Limited is responsible for the personal information we collect and use for the purposes described in this policy.

For privacy enquiries or requests, contact:

Email: help@laidbacklondon.com
Post: Privacy Enquiries, laidback london, 27 Peterborough Road, Harrow, HA1 2AU, United Kingdom.

INFORMATION WE COLLECT

Depending on how you interact with us, we collect:

• Contact details, including your name, email address, telephone number and billing and delivery addresses.
• Order information, including products purchased, payment status, delivery details, returns and refunds.
• Account information and preferences you provide.
• Messages and supporting information you send to our customer service team.
• Technical and browsing information, such as your IP address, device and browser information, pages viewed and interactions with our website.
• Marketing preferences and records of consent.

We receive information directly from you and through our website. We also receive information from service providers where needed to process payments, fulfil orders, manage returns, prevent fraud or provide analytics and advertising services.

You do not have to provide every type of information, but we may be unable to process an order or respond to a request without the necessary details.

HOW WE USE YOUR INFORMATION

Where UK or EU data protection law applies, we rely on the following legal bases:

• Contract: to process your order, take payment, arrange delivery, manage returns and provide customer support relating to your purchase.
• Legal obligations: to maintain required accounting and tax records and respond to lawful requests.
• Legitimate interests: to protect our business and customers against fraud, secure and maintain our website, resolve disputes and improve our services where permitted. We consider your rights when relying on these interests.
• Consent: for marketing communications and cookies or similar tracking where consent is required.

MARKETING

We may send you news, product updates and offers where you have consented or where applicable law otherwise permits.

You can unsubscribe using the link in our marketing emails or by contacting us. Unsubscribing does not stop essential messages about your orders, deliveries or returns.

Where we rely on consent, you can withdraw it at any time. Withdrawal does not affect processing that took place lawfully before you withdrew consent.

COOKIES, ANALYTICS AND ADVERTISING

Our website uses cookies and similar technologies to operate the store, remember preferences and support analytics and advertising.

Essential technologies support functions such as the shopping basket, checkout and security. Other technologies may help us understand website use, measure advertising performance and show relevant advertising, including through platforms such as Meta.

Where consent is required, these technologies should only operate after you have agreed. You can manage your choices through the website’s cookie preferences. Browser settings also allow you to block or delete cookies, although blocking essential cookies may affect store functionality.

SHARING YOUR INFORMATION

We share relevant information with providers that help us operate our business, including:

• Shopify, which hosts our online store.
• Payment providers, which process and secure transactions.
• Warehousing, delivery, customs and returns partners.
• Customer support and communications providers.
• Analytics and advertising partners, subject to applicable privacy choices.
• Professional advisers and authorities where necessary to meet legal obligations or protect legal rights.

If our business is sold or reorganised, personal information may be shared with advisers and prospective or new owners, subject to appropriate protections.

SHOPIFY AND PAYMENTS

Our store runs on Shopify. Shopify and payment providers process information needed to operate the store, complete payments and help prevent fraud. Some providers also process information for their own purposes as explained in their privacy notices.

For information about Shopify’s practices, visit:
https://www.shopify.com/legal/privacy

Payment information is handled through the relevant payment services. Its use and retention depend on the provider, the service used and applicable legal requirements.

INTERNATIONAL TRANSFERS

Our service providers may process personal information outside your country, including outside the UK or European Economic Area.

Where required, transfers must be protected by an applicable adequacy decision or appropriate contractual safeguards, such as approved standard contractual clauses and the relevant UK transfer arrangements.

You can contact us for information about the safeguards applicable to your personal information.

HOW LONG WE KEEP INFORMATION

We keep personal information for as long as reasonably necessary for the purpose for which it was collected.

Retention depends on the type of information and our obligations. For example, order records may need to be retained for accounting, tax, warranty and legal purposes. Customer service records are retained as needed to resolve enquiries and disputes.

We may retain a limited record of an unsubscribe request so that we can continue to respect your marketing preferences.

SECURITY

We use appropriate technical and organisational measures to protect personal information. However, no website, transmission method or storage system can be guaranteed completely secure.

YOUR RIGHTS

Depending on your location and the applicable law, you may have rights to:

• Access the personal information we hold about you.
• Correct inaccurate or incomplete information.
• Request deletion of your information.
• Restrict or object to certain uses.
• Receive certain information in a portable format.
• Withdraw consent where processing relies on consent.
• Opt out of certain advertising-related uses or disclosures where applicable.

These rights are subject to conditions and exceptions. For example, we may need to retain some records to meet legal obligations.

To make a request, email help@laidbacklondon.com. We may need to verify your identity before responding. We will respond within the period required by applicable law.

You can object to the use of your personal information for direct marketing at any time.

COMPLAINTS

Please contact us if you have concerns about how we use your information.

You also have the right to complain to the relevant data protection authority. In the UK, this is the Information Commissioner’s Office:
https://ico.org.uk/make-a-complaint/

If you are in the EU, you can contact your local data protection authority.

OTHER WEBSITES

Our website may link to third-party websites or services. Their handling of your information is governed by their own privacy policies.

CHANGES TO THIS POLICY

We may update this policy to reflect changes to our services, practices or legal requirements. The date above shows when it was last updated. Where required, we will provide additional notice or obtain consent before making relevant changes.