The decision was deferred (for the time being at least) as the twenty something year old went back and forth, bringing back with him suitcases full of handicrafts made by local Kenyan artisans to sell in London's bustling markets.
At a time when fast fashion was becoming a thing in the UK, Mohamed saw the value in offering a product made using traditional craftsmanship. A product with a story and a give back that would help improve the lives of the workers.
Working together to craft unique, hand made sandals and boots.
The next year was spent with a small group of artisans in Kenya developing a line of handmade leather sandals. Authentic and raw in their make up, where the sandals lack in perfection, they make up for in charm and character.
Tailored for the modern woman, laidback london sandals are handcrafted for the wanderer at heart. Chic and understated, our leather sandals are designed for an easy transition from summers in the city to long walks along Matina beach (toes in the sand, sandals in hand of course).
In 2014, the label launched its first winter collection with the same ethos of working with local artisans, preserving traditional craftsmanship and giving back to the local community.
Whether it's a short winter break in Vienna or an escape to Protofino, preferred destination for the brands most famous fan Beyoncé - laidback london have your shoe game covered.