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We are committed to protecting your privacy. This privacy policy outlines what information we collect, how we keep it secure and how you can access or correct that information.

By using our Web site, you consent to the collection and use of this information by Laidback London.

When Information is Collected

We collect your personal information when you:

  • Sign up for our newsletter 
  • Create an account
  • Place and order (even as a guest)
  • Consent to notifications such as out of stock notifications
  • Use our website, via third-party cookies such as Google Analytics

What Information is Collected

We use the information we collect about you to process your order. When you order, we need to know your name, e-mail address, delivery address, credit or debit card number and its expiry date. Your IP address may be collected automatically when you access this website.

How Information is Used

We use your information to process and fulfil your orders and to notify you of your order status. We also ask for your telephone number, which enables us to contact you urgently if there is a problem with your order.

We also use your information to:

  • To personalise your shopping experience, through remembering your choices and preferences
  • To improve our website and shopping experience based on user behaviour data
  • To send periodic newsletters and promotions where you have provided consent
  • To help use make sure marketing communications are more relevant to you

How we Protect your Information

We do not sell, trade or rent your personal information to others nor will we use your information to share with outside companies. 

Your information is contained on secure networks and can only be accessed by a limited number of approved people and partners who meet our privacy requirements.

When you place an order, your order information is protected via SSL and secured payment providers such as PayPal.


A cookie is a small text file that we store on your device. We use cookies to distinguish you from other uses of the website and provide us with information on how it is used so we can keep your browsing experience as efficient as possible.

Strictly necessary cookies are used for the operation of this website. Analytical performance cookies, such as Google Analytics, are also used for us to monitor our website performance. These cookies may collect information such as the IP address of your computer or the referring website from which you have arrived to our website.

If you would like more information about disabling or managing cookies, please visit

Accessing, Correcting or Removing your Information

You may contact us at any time to request information on what personal information is being kept, to request a chance or removal. Please contact us here.

You also have the right to register a complaint with the Information Commissioner's Office here.  We will post any changes to our privacy policy on this page.

Privacy Policy updated 13/2/2018.