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Privacy Policy
Laidback Apparel Limited, trading as laidback london, respects your privacy and is committed to protecting your personal information.
This policy explains what we collect, how we use it, who we share it with and your privacy rights.
1. Who we are
Laidback Apparel Limited is the data controller responsible for your personal information.
Company: Laidback Apparel Limited
Trading name: laidback london
Company number: 04179932
VAT number: 830 5807 38
Registered office: Metroline House, 4th Floor, 118–122 College Road, Harrow, Middlesex, England, HA1 1BQ
Email: help@laidbacklondon.com
2. Information we collect
Depending on how you interact with us, we may collect:
This policy explains what we collect, how we use it, who we share it with and your privacy rights.
1. Who we are
Laidback Apparel Limited is the data controller responsible for your personal information.
Company: Laidback Apparel Limited
Trading name: laidback london
Company number: 04179932
VAT number: 830 5807 38
Registered office: Metroline House, 4th Floor, 118–122 College Road, Harrow, Middlesex, England, HA1 1BQ
Email: help@laidbacklondon.com
2. Information we collect
Depending on how you interact with us, we may collect:
- Your name and contact details
- Billing and delivery addresses
- Order, payment, delivery, return and exchange information
- Product preferences and sizing information
- Customer-account details
- Communications with our customer-service team
- Newsletter, marketing and notification preferences
- Competition, survey and review responses
- IP address, browser, device and approximate location
- Website activity, cookie identifiers and advertising information
- Fraud-prevention and security information
Payments are processed securely by our payment providers. We do not normally receive or store your complete payment-card number or security code.
We do not intentionally collect sensitive or special-category information such as health information, ethnicity, religious beliefs, political opinions or sexual orientation.
3. How we collect information
We collect information when you:
We do not intentionally collect sensitive or special-category information such as health information, ethnicity, religious beliefs, political opinions or sexual orientation.
3. How we collect information
We collect information when you:
- Place or attempt to place an order
- Create or use an account
- Make a return or exchange
- Contact us
- Subscribe to marketing or product notifications
- Enter a competition, complete a survey or submit a review
- Browse or interact with our website or advertising
We may also receive information from Shopify, payment providers, couriers, analytics services, advertising platforms, social networks and fraud-prevention providers.
4. How we use information
We use personal information to:
4. How we use information
We use personal information to:
- Process payments, orders, deliveries, returns and exchanges
- Operate customer accounts
- Provide customer service
- Prevent fraud and protect our website and customers
- Maintain and improve our website, products and services
- Analyse website and advertising performance
- Personalise your shopping and advertising experience
- Send marketing where permitted
- Comply with accounting, tax and other legal obligations
- Establish, exercise or defend legal claims
Our lawful bases include performing our contract with you, complying with legal obligations, pursuing our legitimate business interests and, where required, your consent.
We may use automated tools to assist with fraud prevention, payment security, website personalisation and advertising. We do not currently use solely automated decisions that produce legal or similarly significant effects for customers.
5. Marketing
If you subscribe, we may send you news, product launches and offers.
We send electronic marketing where you have consented or, where permitted by law, where you have previously purchased from us and have not opted out.
You can unsubscribe at any time using the link in an email or by contacting help@laidbacklondon.com. You will still receive necessary communications concerning orders, returns and customer-service enquiries.
6. Who we share information with
We share information only where reasonably necessary to operate our business, provide our services or comply with the law.
Recipients may include:
We may use automated tools to assist with fraud prevention, payment security, website personalisation and advertising. We do not currently use solely automated decisions that produce legal or similarly significant effects for customers.
5. Marketing
If you subscribe, we may send you news, product launches and offers.
We send electronic marketing where you have consented or, where permitted by law, where you have previously purchased from us and have not opted out.
You can unsubscribe at any time using the link in an email or by contacting help@laidbacklondon.com. You will still receive necessary communications concerning orders, returns and customer-service enquiries.
6. Who we share information with
We share information only where reasonably necessary to operate our business, provide our services or comply with the law.
Recipients may include:
- Shopify
- Payment providers, including Shopify Payments and PayPal
- Banks, card networks and fraud-prevention providers
- Warehouse, fulfilment and returns partners
- Couriers, including Royal Mail, DPD and FedEx
- Klaviyo for email marketing and customer communications
- Google, Meta and other analytics or advertising providers
- Website, hosting, IT, security and customer-service providers
- Product-review platforms
- Accountants, lawyers, insurers and other professional advisers
- Government bodies, regulators, law-enforcement agencies or courts
We may also share information in connection with a proposed or completed sale, merger, restructuring or transfer of our business or assets.
These organisations may process information on our behalf or operate as independent data controllers under their own privacy policies.
We do not sell personal information for money.
7. International transfers
Some providers process information outside the United Kingdom.
Where information is transferred internationally, we use safeguards required by applicable law. These may include UK adequacy regulations, the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses or another approved transfer mechanism.
Contact us if you would like more information about these safeguards.
8. How long we retain information
We keep information only for as long as reasonably necessary.
Generally:
These organisations may process information on our behalf or operate as independent data controllers under their own privacy policies.
We do not sell personal information for money.
7. International transfers
Some providers process information outside the United Kingdom.
Where information is transferred internationally, we use safeguards required by applicable law. These may include UK adequacy regulations, the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses or another approved transfer mechanism.
Contact us if you would like more information about these safeguards.
8. How long we retain information
We keep information only for as long as reasonably necessary.
Generally:
- Order and transaction records may be retained for up to six years after the relevant financial year
- Account information is retained while the account is active and for a reasonable period afterwards
- Customer-service information is retained as necessary to resolve enquiries and protect our legal interests
- Marketing information is retained until you unsubscribe, although we may keep a suppression record to respect your request
- Cookie information is retained for the periods shown in our cookie-preference tool or Cookie Policy
Information may be retained longer where required by law or connected with a dispute, claim or investigation.
9. Cookies and advertising
We use cookies, pixels and similar technologies.
Some are necessary for our website, basket, checkout and accounts to work. Others help us measure performance, understand customer behaviour and provide relevant advertising.
Where required, non-essential technologies will not be used without your permission.
You can review or change your choices through the cookie-preference tool on our website. Further details are available in our Cookie Policy.
10. Security
We use appropriate technical and organisational measures designed to protect personal information from unauthorised access, loss, misuse or disclosure.
Access is limited to people and providers who need the information for legitimate purposes. However, no online system can be guaranteed to be completely secure.
Please contact us if you believe your information or account has been compromised.
11. Your UK and EEA rights
Depending on the circumstances, you may have the right to:
9. Cookies and advertising
We use cookies, pixels and similar technologies.
Some are necessary for our website, basket, checkout and accounts to work. Others help us measure performance, understand customer behaviour and provide relevant advertising.
Where required, non-essential technologies will not be used without your permission.
You can review or change your choices through the cookie-preference tool on our website. Further details are available in our Cookie Policy.
10. Security
We use appropriate technical and organisational measures designed to protect personal information from unauthorised access, loss, misuse or disclosure.
Access is limited to people and providers who need the information for legitimate purposes. However, no online system can be guaranteed to be completely secure.
Please contact us if you believe your information or account has been compromised.
11. Your UK and EEA rights
Depending on the circumstances, you may have the right to:
- Access your personal information
- Correct inaccurate information
- Request deletion or restricted use
- Object to certain processing
- Receive certain information in a portable format
- Withdraw consent
- Object to direct marketing
- Complain to a data-protection authority
These rights are not absolute, and legal exceptions may apply.
To exercise a right, email help@laidbacklondon.com. We may need to verify your identity and will normally respond within one month.
12. Additional information for US residents
This section applies where US state privacy law grants you rights and applies to our business.
Depending on your state, you may have the right to:
To exercise a right, email help@laidbacklondon.com. We may need to verify your identity and will normally respond within one month.
12. Additional information for US residents
This section applies where US state privacy law grants you rights and applies to our business.
Depending on your state, you may have the right to:
- Know and access the personal information we collect and use
- Correct inaccurate information
- Request deletion
- Receive a portable copy of certain information
- Opt out of targeted advertising or the sale or sharing of personal information
- Limit certain uses of sensitive information
- Appeal a decision concerning your request
- Exercise your rights without discrimination
We do not sell personal information for money. However, our use of advertising and analytics services may be considered a “sale”, “sharing” or use for targeted advertising under some US state laws.
You can opt out through our cookie-preference tool or by contacting help@laidbacklondon.com. Where applicable, an authorised agent may submit a request on your behalf. We may ask for information necessary to verify your identity or the agent’s authority.
13. Children
Our website is not intended for children, and we do not knowingly collect personal information directly from children.
Contact us if you believe a child has provided information to us.
14. Third-party websites
Our website may link to websites operated by other organisations. We are not responsible for their content or privacy practices.
15. Changes to this policy
We may update this policy to reflect changes to our business, providers or legal obligations. The latest version will appear on this page with the updated date.
16. Contact and complaints
For questions, requests or complaints, contact:
Laidback Apparel Limited
Metroline House, 4th Floor
118–122 College Road
Harrow, Middlesex
England, HA1 1BQ
Email: help@laidbacklondon.com
You may also complain to the UK Information Commissioner’s Office:
Website: ico.org.uk
Telephone: 0303 123 1113
Last updated: August 2026
You can opt out through our cookie-preference tool or by contacting help@laidbacklondon.com. Where applicable, an authorised agent may submit a request on your behalf. We may ask for information necessary to verify your identity or the agent’s authority.
13. Children
Our website is not intended for children, and we do not knowingly collect personal information directly from children.
Contact us if you believe a child has provided information to us.
14. Third-party websites
Our website may link to websites operated by other organisations. We are not responsible for their content or privacy practices.
15. Changes to this policy
We may update this policy to reflect changes to our business, providers or legal obligations. The latest version will appear on this page with the updated date.
16. Contact and complaints
For questions, requests or complaints, contact:
Laidback Apparel Limited
Metroline House, 4th Floor
118–122 College Road
Harrow, Middlesex
England, HA1 1BQ
Email: help@laidbacklondon.com
You may also complain to the UK Information Commissioner’s Office:
Website: ico.org.uk
Telephone: 0303 123 1113
Last updated: August 2026